Definition: A public display of a film to an audience(s)
There are many exhibition elements used when introducing a film to an audience. The Kings speach uses exhibition through various media platforms such as social networking, Youtube and film review sites which allow users to foward their oppinions and discuse views on film releases, for example websites such as IDMB, Rotten Tomato. It's thanks to these sites which allow low budget films to gain popularity, e.g. the Kings Speech
There are many exhibition elements used when introducing a film to an audience. The Kings speach uses exhibition through various media platforms such as social networking, Youtube and film review sites which allow users to foward their oppinions and discuse views on film releases, for example websites such as IDMB, Rotten Tomato. It's thanks to these sites which allow low budget films to gain popularity, e.g. the Kings Speech
Youtube has played has made a huge impact in the success of how many low budget British films, an example of this is through the release of The Kings Speech. By using word of mouth through social interaction services (featured by Youtube and many other sites) users are able to share videos with friends and comment on the content of the clip by either liking or disliking the posts or the clip. It is because of these websites, users are able to discuss films while interacting with users from all around the world.
Above: the number of views that this particular trailer has received. Other trailers may reach twice the amount of views if not more.
Social networking sites also play an important role in ensuring that low buget films are successful. In many cases low budget films arent able to pay large advertising fees, that are demanded by many broadcasting companies. However through social networking sites such as Facebook or Twitter, fans are able to follow, share and comment on information about their favorite films with friends as well as new people. The Kings speech page on facebook recieves countless comments on content related to the film.
Above: The BBFC (British Board of Film Classification) and the variety of certificates which films receive based on their content.
Film certificates are decided by the BFFC ( the British Board of Film Classification). The Kings Speech was rated 12A despite the use of the “F” word being repeated through the film, although it had brought up an argument to why the BFFC decided the film was rated 12A and not higher. The argument was that The King's Speech was rated 12A because there was no direct/aggressive swearing in the film and that it was part of a therapy.
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